![]() What became Lockerz Share is now AddToAny again, and the company is rolling out a major update to its sharing widgets as well as introducing mobile-first touch support for mobile devices. ![]() CMO Leilani Augstine said in a statement that Lockerz was “realigning our organizational structure” and continued to be “bullish on the opportunities surrounding social commerce.”ĭivan said he is now committed full-time to building AddToAny and “work is under way on the brighter future I’ve long envisioned for web publishers.” Lockerz began downsizing in January 2013 by closing its San Diego office and laying off about 30 percent of its staff. It became his full-time project two years later and he worked for Lockerz for about a year after the acquisition. AddToAny makes money by selling anonymous aggregate sharing data to advertisers and the company was profitable at the time of the acquisition.ĭiven first started working on AddToAny in 2005 as a side project when he was 21. Lockerz purchased AddToAny for an undisclosed amount in 2011 in order to expand its own sharing platform, which focused more on photographs. It has raised a total of $66 million in funding from DAG Ventures, Kleiner Perkins, Liberty Media, and Live Nation Entertainment. ![]() Lockerz is an social commerce startup that offers rewards to its users for sharing content and driving other people to make purchases on the site. Divan claims it is the most distributed self-funded web widget in the world. ![]() The plugins have been downloaded millions of times and reach hundreds of millions of unique visitors a month. Publishers install the share buttons on their sites to promote social sharing and receive analytics on their own dashboards. Its sharing buttons send content to Facebook, Twitter, WordPress, Tumblr, Pinterest, Drupal, Reddit, e-mail, and other sources. AddToAny’s founder Pat Diven announced today that h’s reacquiring his startup from Lockerz for an undisclosed amount.ĪddToAny is a universal sharing platform. ![]()
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